I was drafting an email to a client for a potential project a few months back. About mid way through my respond was my time to answer that question we always have to answer in a pitch or interview “What makes me unique?”
As I typed my usual answer a small “a ha” moment occurred in my head. There were many similarities in how I pitch myself for projects and consulting work and how I pitch our services at HireInfluence. I thought a bit deeper and realized this pitch had similarities all the way back to the first agency I worked for out of college. An imaginary top-of-the head lightbulb lit up.
You can say that it’s just what I “learned” and that would be true. These were things I came to really value about the way that my former agency handled and scoped new business projects and it was something that I continued to bring into my own work as a freelancer. But it was the fact that I noticed these same core themes at the start of my tenure as a Strategy Director with HireInfluence that I came to label these themes as keys to a truly successful business across many disciplines, including marketing, sales and consulting.
There were four schools of thoughts and four main pillars that each agency had nailed: CUSTOMIZATION, PROCESS, BOUNDARIES and RELATIONSHIPS.