It is with a heavy, but inspired heart, that I’m choosing to write this piece.
We had been blessed enough to retain our agency’s clients in the two years the Blend Social Marketing has existed. I really pride myself on that. I have always felt that it is your first and foremost responsibility in any job to find some way to add value to a company through your personal skill set.
I landed my first internship this way. I was brought on for one purpose, but I continued to find other ways that my skills could be of use to the small company I was working for and was kept twice as long, with pay, only until I found myself a new position.
I bring that same philosophy to new positions and clients. If the answer to “can I help you” is no – I recommend other solutions to a potential client.
I received my first contract cancellation in two years last week. The client was worried that our team would be upset about the cancellation – and our team surprised them.
You see working with an agency or working as a freelancer, you cater to a very specific kind of client – a client where freelancing or outsourcing your marketing or digital activities just makes sense. Blend caters to small-to-medium size business, brand launches and start-ups. It’s usually the case that the client cannot afford to pay a full-time salary to hire a marketer in-house, and thus seeks the help of an agency or freelancer to contract part-time hours for crucial tasks to help grow their marketing.
Often new companies are one to two people passionately pursing an idea and looking to network with those who can help them grow, without needing large sums of cash. This is the value that freelancers and agencies can lend to new business.
Though we were heartbroken by the cancellation – we knew that the client and needs had simply outgrown a freelancer or agency and professionally wished them continued success and growth.
If you are thinking about what makes sense for your organization from a marketing perspective, consider the following benefits and drawbacks of Agency vs. Freelancers vs. In-House Marketing